Hans Hulsbosch on why branding is more than a logo (1:07) Cancer Council's war on tobacco branding (17:52) Why Syndey's brand isn't changign fast enough (24:11) Cate Blanchett and the Carbon Tax - a strategic blunder? (27:40) Kellogg's and Zuji's twist on Twitter (31:52) Adshel's...
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Mumbrellacast: Hans Hulsbosch; Adshel's poster nightmare; tobacco branding; The Twitter PR pitch