News Corp

News Corp launches popcorn-scented newspapers

News Corp Australia has created popcorn-scented newspaper to promote The Great Night in Family Movie Collection which launches this week. "Scenting technology" was used to infuse specific pages with the smell of buttered popcorn on over 800,000 News Corp newspapers. Tony Phi...

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.