How News DNA’s WHIMN became Australia’s biggest women’s network
After integrating its three brands, News DNA’s women’s network With Her in Mind (WHIMN) became the largest in the country. Mumbrella’s Zoe Samios chats with executive editor Melissa Overman about the brand’s first six months and its future.
Last week News Corp united its women’s lifestyle brands under the With Her in Mind (WHIMN) network, making it the largest women’s network in Australia according to Nielsen’s new digital content ratings results.
The integration, which sees parenting brand Kidspot and lifestyle brand My Body and Soul fall under WHIMN network alongside whimn.com.au, created an August unique audience of 1.954m between the three brands.
While she’s pleased with the results, WHIMN’s executive editor Melissa Overman tells Mumbrella the last six months have been about testing, with the next six to be focused on growing the network.
Congrats, Mel and team! Great to see it all working nicely.
What happened to the other site that promised it was going to be the biggest women’s lifestyle brand. I think it was called ‘How to Love’ or something like that? This one looks much better. Good work.