News Corp launches popcorn-scented newspapers

October 12, 2017 8:41

News Corp Australia has created popcorn-scented newspaper to promote The Great Night in Family Movie Collection which launches this week.

“Scenting technology” was used to infuse specific pages with the smell of buttered popcorn on over 800,000 News Corp newspapers.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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News Corp newspaper Popcorn newspaper The Great Night in Family Movie Collection

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