One Green Bean

Women urged to eat more beef in new Meat & Livestock Australia content campaign 3

Madeleine McCann family spokesman Clarence Mitchell to headline fourth CommsCon

M&C Saatchi win top prize at B&T Awards for second year as Carat takes media agency gong 10

Australia’s successful arts community offers a lesson to adland and creativity’s future 4

One Green Bean creates Crowd Atlas platform to allow it to hunt for relevant social influencers 8

Ricky Gervais ‘anti-ad’ for Optus to launch Netflix takes Grand Prix at BEFest Awards

Reggie Watts illustrates size of Virgin Mobile’s free gig of data with 21-hour beatbox track 1

Is the PR industry in need of a re-brand? 2

100 days in PR: Carl Ratcliff reflects on the differences between PR and ad agencies 21

Pitch Watch: Optus/Virgin Mobile pitch pressos this week; HCF pitches creative; Telstra’s PR pitch; RACQ creative shortlist down to two 8

Virgin Mobile enlists celebrity chef for next phase of #Mealforameal social initiative 1

Rugby star Nick ‘Honey Badger’ Cummins learns survival skills in content campaign for MLA 8

One Green Bean picks up Jetstar and Playstation PR accounts 2

One Green Bean poaches Naked CEO and Mango Sydney MD to boost management 9

One Green Bean wins Nike Australia account 2

One Green Bean opens London office as it sets sights on micro-network 13

Westfield creates ‘bespoke’ agency setup using STW group assets 6

Westfield recruits YouTube stars Sophia Grace and Rosie to front Christmas campaign 15