Ricky Gervais ‘anti-ad’ for Optus to launch Netflix takes Grand Prix at BEFest Awards
Optus’ offbeat Ricky Gervais campaign to launch its Netflix offering picked up three awards including the Grand Prix at the fourth BEFest Awards.
BeFest Grand Prix recognises the Optus campaign, featuring Ricky Gervais.
The campaign, which generated millions of views and conversations across social media and featured the comedian in an ‘anti-ad’, also won Gold in the Best Branded Content Campaign and Silver in Best Branded Entertainment (Fiction) at the awards. It was created by Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London.
