One Green Bean picks up Jetstar and Playstation PR accounts

One Green Bean has been appointed as the lead PR agency for both Jetstar and Playstation, with the two wins following on from the agency’s double recruitment coup of Carl Ratcliff and Claire Salvetti announced at the end of February, Mumbrella can reveal.

One Green Bean will work across the airline’s brand marketing and public relations.

Jetstar head of marketing and PR Liz McCarthy said in a statement: “We were extremely impressed by One Green Bean’s strategic insights, creative thinking, expertise in social-led campaigns and innate understanding of our brand. We’re excited about working with a passionate team that has an outstanding reputation for delivering creative work with proven commercial impact.”

One Green Bean founder and executive creative director Kat Thomas said: “The team at Jetstar really get who we are, our approach and recognise there’s a big opportunity to further integrate their PR and content strategy. It’s an exciting brief, we’re looking forward to working together.”