Budget airline Tigerair cranks up Melbourne Storm partnership with first ‘big screen’ ad
Stars of NRL club Melbourne Storm have fronted a new Tigerair “educational” video which spells out the dos and don’ts of flying with the low cost carrier – including a stark warning that “if you’re late the plane won’t wait”.
The You Tube video, created and produced by Sydney production company called Image of Oz, comes as the airline prepares to crank up its presence at Melbourne’s AAMI Park stadium during the rugby league season, including the launch of its first big screen advert.
Tigerair stressed the work with Image of Oz did not mean it was scaling back its relationship with creative agency McCann who will continue to do the “majority of our work”.