WWF urge consumers to replace household products with natural alternatives

World Wildlife Fund (WWF) is urging consumers to replace mass-produced and often wastefully-packaged household products in favour of simple and natural alternatives in a new campaign from Leo Burnett Sydney.

The campaign aims to highlight how a number of environmentally friendly and sustainable items such as lemons, grapefruit, honey, mint, ginger and vinegar can be used to substitute many household cleaning and beauty products consumers use every day.

Dermot O’Gorman, CEO WWF Australia, said: “The just initiative has been created to show there are simple and natural alternatives to many of the highly packaged goods people buy and use every day.

“Through the just campaign, we hope to highlight how a few small changes, done by many, can help reduce our ecological footprint. It’s a way for people to think about where their products come from, how they are made and the impact they have on the planet. We want to encourage people to change the way they think and consider the environmental impact of their everyday choices.”