airlines

Qantas redesign more than a superficial makeover, insists airline and design agency 7

Air NZ turns to Dave the goose in campaign to lift awareness of airline’s international network 2

Australia v New Zealand: The battle of the airlines 1

Cathay Pacific marketer Julie Reid named by United Airlines as new sales director

Budget airline Tigerair cranks up Melbourne Storm partnership with first ‘big screen’ ad

Qantas urges frequent flyer members to set points goal in new loyalty scheme push 16

Tourism Australia inks $12m deal with Etihad Airways

Qantas releases first 60-second TV slot as BA campaign replicates ‘welcome home’ ad push 10

Tourism Australia strikes $12m marketing deal with Singapore Airlines

Embattled Qantas looks to ‘reconnect’ with passengers with TV-led brand push 36

Air NZ creates ‘Most Epic Safety Video Ever Made’ in latest Hobbit-inspired safety demo

Qantas names Emma Kearns as new head of marketing after two-year stint at Jetstar 11

Virgin Australia puts staff at centre stage as it takes brand battle to Qantas 21

Virgin Australia sells stake in Velocity to private equity in move to ‘accelerate growth’ 1

Qantas to keep hold of loyalty scheme after pondering partial sale 1

Qantas flags digital focus after losing 40 per cent of broad marketing team in recent cuts 1

Jetstar in push to grow in-flight advertising – and hire iPads to passengers 19