Tourism Australia inks $12m deal with Etihad Airways

Tourism Australia has struck another airline deal, this time with Abu Dhabi-based carrier Etihad Airways, just days after announcing an expanded partnership with Singapore Airlines.

The announcement:

Tourism Australia and Etihad Airways, the national airline of the United Arab Emirates, have deepened their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets.

Under the new arrangements, Tourism Australia and Etihad Airways will quadruple their spend in the 2014/15 season for what will become their strongest ever push to promote Australia to international leisure and business travellers. This doubles the total value of the original three-year, A$6 million marketing agreement signed in December 2013 to A$12 million.