Tourism Australia strikes $12m marketing deal with Singapore Airlines

Tourism Australia and Singapore Airlines have signed a three year partnership that will see inject another $12 million into marketing Australia to the world.

The deal will fund a range of tourism campaigns and promotions in seven key inbound markets – Singapore, Malaysia, Indonesia, India, UK, Germany and China.

Singapore Airlines will be the exclusive airline partner for all the tourism agency’s Restaurant Australia campaigns in Singapore, India, Indonesia and Malaysia as well as provide international flights for Tourism Australia’s key Corroboree Europe trade event, which takes place in Adelaide in 2015.

The deal with Singapore Airlines is in line with Tourism Australia’s recent strategy of forging closer marketing ties with international airlines.