travel and tourism

Qantas continues ‘trial and error’ marketing approach as airline insists TV show is ‘not PR spin’

UK tourism kicks off Australian marketing investment after years of savage cuts

Qantas and Tourism Australia bury hatchet with $20m marketing deal

Tourism Australia pushes ‘how it feels’ to visit using virtual reality for global marketing push 10

Top marketers among first speakers announced for second Mumbrella Travel Marketing Summit

Stressed consumers urge themselves to ‘book it’ as Wotif kicks off fresh marketing campaign 3

Wotif axes Wotifia fantasy world as brand adopts a ‘test and learn’ approach to TV

Tourism Australia strikes marketing deal with Expedia in move to improve conversions

Tourism Australia marketing reflecting demand for experiences as ‘sight seeing’ takes back seat 1

Tourism Australia puts focus on indigenous experiences in latest marketing push 4

‘We’re becoming a publisher’ says Tourism Australia CMO as agency creates newsroom 11

Tourism Australia strikes $12m marketing deal with Singapore Airlines

Helloworld CMO: Creating a brand from scratch is like an iceberg 4

Tourism Australia chief marketer eyes roles in media, publishing, tech industries 4