Wotif axes Wotifia fantasy world as brand adopts a ‘test and learn’ approach to TV
Wotif has dropped its Wotifia fantasy world creative and will return to TV in a fresh drive to position the brand as a travel generalist rather than an accommodation website.
The Expedia-owned company has created a new strapline – the home of holidays – to reinforce the message it is no longer just a seller of domestic properties.
The new campaign will launch with TV ads on Sunday night with Wotif urging consumers to ‘listen to your holiday self’.
