Tourism Australia chief marketer eyes roles in media, publishing, tech industries
Tourism Australia’s chief marketing officer Nick Baker is mulling over a number of opportunities, including non-tourism roles, as he prepares to leave the agency “in a really good place”.
Baker also signalled his last marketing push with the agency will be around Indigenous tourism.
Speaking to Mumbrella after announcing his decision to step down after seven years at TA, Baker did not rule out another tourism role but said he would explore positions away from the industry, with media, publishing, technology and health and well-being all areas of interest for the British-born marketer.
Talks are taking place over several “short and long term” positions, he said.
Maybe Nick could take over from Scott Morrison as Immigration Minister (who approved Where the Bloody Hell Are You).
A fabulous and very complete marketer, Nick has set the pace with how he has deployed social media to extend the impact of Oz tourism marketing, been skilful in uniting his global agency partners, and extremely adept at navigating a complex array of stakeholders. He has certainly laid some VERY solid foundations upon which his successor/s can build for many years to come. Twenty three million Australians heartily applaud your persistence and dedication to this HUGE industry task over the past seven years, and wish you all the very best with your next gig!
Nick going out with the First Australian tourism campaign is an opportunity to break the mould.
I hope you are that for a change you will be brave enough to feature proud and diverse First Australian ADULT males as well as females and don’t just feature your traditional institutionally and creatively cowardly “safe” children frolicking in water.
Perhaps you may even go so far and give First Australian’s a real voice in a comercial and have an actual speaking part. If Paul Hogan and Laura Bingle could speak for and define Australia than excluding First Australian voices would be unaceptable.
The arrival of a new CEO is a coincidence then?