Stressed consumers urge themselves to ‘book it’ as Wotif kicks off fresh marketing campaign
Travel website Wotif returned to TV last night in a campaign which urges consumers to leave behind the stresses and strains of day-to-day life and book a holiday.
The 30-second ads show fraught and harassed people being told to “book it” by their “inner selves” who are relaxing in a variety of travel poses.
Love this campaign
Great consumer insight
I am a wotifi customer but does the home of holidays give me a compelling enough reason to choose them over other brands promoting their size and/or price?
Hmmm… seems eerily similar to the V campaign.
There seems to be a trend towards casting a different version of “you” to tell “you” what you should be doing… Home timber and hardware, now wotif. Definitely nice ads eitherway… hopefully it does more than the category job and gets the commitment to book Wotif for their effort.