Optus’ Ricky Gervais Netflix films shortlisted in three categories as the finalists for the 2015 BEfest Awards are revealed

Optus’ series of ads starring Ricky Gervais to launch its Netflix promotion leads the way in the shortlist for the BEfest Awards 2015.

The collaboration between Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London is shortlisted in three categories including Best Branded Entertainment (Fiction) and Best Branded Content Campaign.

The Room 317 short film by Tongue’s Jonathan Pease with Candid Projects, The Juicy Club & Rumble Studios for Swarovski, Chupa Chups and QT Sydney is also shortlised in three categories, while Tongue is also shortlisted in for an entry with R/GA for Telstra’s Big Selfie Stick.

Overall twelve awards are up for grabs, with Best Content Strategy and Best Use of Film Craft among the new categories.