Optus recruits Ricky Gervais for Netflix push as company tells people ‘Get watching’
Optus has recruited British comedian Ricky Gervais to promote its Netflix partnership – with the actor scripting a fronting the new ads spruiking its unmetered streaming of the service.
They have been created by APN News and Media’s new content marketing arm Emotive in collaboration with M&C Saatchi and Fuel Communications, and show the actor and comedian doing two monologues to camera, with one boasting how much he was being paid to do it and how little effort he was willing to put in.
It comes as Netflix overnight launched a new teaser ad on its own social channels created by We Are Social which showcases some of its properties and ends with the tagline “Get Watching”.
https://www.youtube.com/watch?v=waymSm5lP-k
Well that “don’t give a f*ck” approach depicted here is the perfect reflection of Optus, its coverage in my area and its customer service, so if that’s the result they were after, job well done.
The Unbreakable Kimmy Schmidt. 🙂
That is very funny Emotive and Optus (honestly). Brilliant
Seriously brilliant, well done all.
Hat tip.
Great Ad. Congrats to all involved.
“director of active consideration” That job title takes the cake.
WOW. Impressive first piece of work from Emotive. Now for that difficult second album….. Nice work guys.
haha…yeah not bad
Doesn’t Ricky front Netflix globally? How does that work in terms of production? Did he travel here to produce the ad? If not, can somebody ask him to come here and film an ad please? (Then, hopefully, he will do some stand up…) 😉
Thanks Adam. Second piece of work actually…..and the third in production!
More of them here..
https://www.youtube.com/playlist?list=PLnl5HJOCopWBtI_nherj5mpS11nA_Mizo
Genuinely funny, nice one Joycey and team!
Experienced it first hand as a Youtube ad, the first I’d not skipped.
@Chris Me too, however… I didn’t skip because it was Gervais and I find him funny.
Optus isn’t too bad (I am with them for my phone).
I would always go Telstra at home though…
H’mmm?
Emotive came in and presented to us recently. I liked what they had already done and thought they had potential to be great.
Looks like I was right.
Excellent work guys.
Pat yourself on the back all you want. More like ‘how to piss a shed load of money away on talent and social bs without any return’
Might as well have grabbed those adds Qantas lost in the 12 page Wednesday edition of the fin review