William Shatner abseils in as Foxtel starts biggest broadband bundle promotion yet
William Shatner is fronting Foxtel’s newest ad campaign which sees the veteran actor encounter a number of Foxtel stars including Magda Szubanski, Wallaby Israel Folau and the Real Housewives of Melbourne.
https://www.youtube.com/watch?v=v4FFlnmJhDc
The ad is pushing Foxtel’s Broadband bundle which had a limited launch in February when existing Foxtel TV customers were offered the chance to bundle their TV service with broadband and home phone.
The ad sees the 84-year-old Star Trek actor abseil from a helicopter into the command room of a Foxtel Hub, Foxtel’s wifi modem, where he runs through a series of questions with Foxtel Hub’s chief engineer Jason, who he keeps calling Roger. It ends with the tagline “Introducing Foxtel Broadband: powered by entertainment”.