Qantas and Tourism Australia bury hatchet with $20m marketing deal
Qantas and Tourism Australia have finally patched up their differences and struck a $20m deal to market Australia around the world.
In the first formal collaboration since the organisations fell out at the end of 2012, the agreement will see Qantas and TA embark on a three-year, digital-led push in the US, Asia, Europe and UK.
It will include data sharing in a bid to “better reach customers considering travelling to Australia”.
