Ad Wrap: Subaru sets GI Joe free; McDonald’s ramps up Olympics support; Nissan gets sea-side

Mumbrella looks over some of the latest campaigns to hit our screens.

Subaru has released another ad using the ‘Walk on the wild side’ theme song, this time featuring G.I. Joe begging to be let out of his box so he can head out on an adventure. The work for Subaru’s Levorg model takes the action figure on a string of adventures and continues to use the new Subaru line ‘Subaru Do’.

https://www.youtube.com/watch?v=G-0KW8B2aUQ

McDonald’s is ramping up its Olympics sponsorships with a series of ads from DDB with a campaign declaring ‘We’re for Aussie Legends, Olympian or Not’. The work features everyday Aussies watching the games and winning their ‘events’ as they do a Macca’s run to get coffee and all day breakfast.