Air NZ turns to Dave the goose in campaign to lift awareness of airline’s international network

Air New Zealand has turned to a migrating goose called Dave in a move to lift awareness of the airline’s international network among Australian travellers.

https://www.youtube.com/watch?v=Mo2h4Au4n1M

Dave, voiced by Australian actor Bryan Brown, chooses to fly Air NZ to the US, rather than make his own way across the Pacific, in what is the airline’s first local brand campaign.

The Better Way to Fly crusade will include TV, digital and social media marketing.