Optus

Peter Wilkinson
How to say sorry the right way in a crisis

Communications expert Peter Wilkinson yesterday wrote an opinion piece for Mumbrella on Optus and how it handled a fine from the ACCC for selling products to vulnerable people. That piece included inaccuracies that Wilkinson later corrected in a clarification. Today, Wilkinson reflects on what an effective apology looks and feels like.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.