Out-of-home advertising is on the up with no signs of slowing down. A WARC study forecasted a 7.3% increase in ad spend in 2024, but the news is even better for Australia specifically, according to a key industry head. "Australia is experiencing a strong resurgence in outdoor advert...
'Australia is experiencing a strong resurgence': OOH ad spend is up in 2024 and it's only going to get better next year
