OOH revenue hits $1bn in 2022; surpasses pre-pandemic level

Darcy Song

January 31, 2023 9:23

The Australian out-of-home (OOH) media continued the trajectory of post-pandemic recovery, as the industry hit $1 billion in revenue for 2022, according to the Outdoor Media Association (OMA).

The OMA has reported a net media revenue of $1.06 billion for the OOH industry in 2022, an increase of 27.6% from an adjusted figure of $831.1 million for 2021.

The industry posted $329.7 million in net revenue for Q4, an increase of 30.2% or $253.2 million year-on-year (YoY).

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.