OMA partners with RSL for fifth year, commemorates ANZAC Day
The Outdoor Media Association (OMA) has partnered with RSL for a fifth year to honour the service of veterans past and present this ANZAC Day.
The ongoing partnership encourages Aussies to commemorate ANZAC Day with the campaign, ‘That’s The ANZAC Spirit’ broadcast across the country in the lead up to, and on, ANZAC Day this Thursday, April 25.
The partnership has evolved greatly since its inception, and has become an annual national initiative that serves as an important reminder of the significance of ANZAC Day, according to the OMA’s CEO, Elizabeth McIntyre.
“The OMA is honoured to rally our communities, to come together and pay homage to our shared history, and we salute the RSL for its efforts to give all Australians the chance to stand in solidarity to commemorate ANZAC Day,” she said.
(L-R): QMS’ Geoff Noonan; Assistant Minister for Justice and Veterans’ Affairs Jimmy Sullivan; OMA’s Elizabeth McIntyre; and RSL’s Major General Stephen Day DSC AM
Over the past four years, the OMA and its members have donated more than $25.6 million in advertising space for ANZAC Day and Remembrance Day commemorations.
“ANZAC Day is a time for us to come together, young and old, to reflect on how far we’ve come as a nation while paying our respects to current and former members of the defence force who have been paramount in protecting the freedoms that we’re so lucky to have,” said RSL Queensland state president, Major General Stephen Day DSC AM.
“The spirit of the ANZACs is a fundamental part of the Australian ethos; reaching out to provide a helping hand to those in need, standing up for what is right, and the solemn promise to never leave a mate behind. This day serves as an opportunity to reflect on our roots, come together as veterans and the community and remember those who have fallen.
“The RSL is proud to continue our partnership with the Outdoor Media Association and its members to once again bring this message to all Australians.”
‘That’s The ANZAC Spirit’ urges Australians of all generations to connect with the ANZAC spirit and unite to honour the sacrifices made by service men and women.
“I strongly encourage all Australian to attend an ANZAC Day service, whether that be in their capital city or at their local RSL Sub Branch, and take the time to remember those that have gone before us and those that continue to serve to this day,” McIntyre said.
“Our members are proud to support the RSL and amplify their message with the industry’s network of digital signs, reminding and encouraging people to come together and reflect on a day of such significance to our nation.”
OMA members supporting the campaign this year include:
- Australian Outdoor Sign Company (AOSco)
- BIG Outdoor
- Bishopp Outdoor Advertising
- Cartology
- Civic Outdoor
- Ei Media
- Gawk
- goa billboards
- JCDecaux
- JOLT
- LUMOS
- Motio
- oOh!media
- Paradise Outdoor Advertising
- QMS
- S Connect – Stockland
- Tayco Outdoor Advertising
- The Media Shop (TMS)
- Total Outdoor Media (TOM)
- Tonic Media Network
- TorchMedia
- VMO
- Vicinity Centres
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