Mumbrella’s Kalila Welch sat down with Connecting Plots’ co-founders Tom Phillips and Dave Jansen to find out exactly what the agency’s new positioning, ‘Imagination in every impression’ means, and why the pair feel the traditional agency model is failing to efficiently tackle creative effectiveness in digital channels.
Connecting Plots' Phillips and Jansen on repositioning, creative efficiency and giving 'as many fucks' about social as TV
