Connecting Plots’ Phillips and Jansen on repositioning, creative efficiency and giving ‘as many fucks’ about social as TV
Mumbrella’s Kalila Welch sat down with Connecting Plots’ co-founders Tom Phillips and Dave Jansen to find out exactly what the agency’s new positioning, ‘Imagination in every impression’ means, and why the pair feel the traditional agency model is failing to efficiently tackle creative effectiveness in digital channels.
As the ways in which we consume media have evolved, so too has the need for a creative concept to be effectively encapsulated and reiterated across a multitude of formats and audiences.
But for Connecting Plots co-founders Tom Phillips and Dave Jansen, the well-worn process of creating a brilliant TV ad with matching luggage or cut-downs is no longer cutting the mustard.
L-R: Dave Jansen and Tom Phillips
