SCA’s Nikki Clarkson’s success is down to being a good LiSTNR
LiSTNR’s “Open Your Ears” won this year’s ACRA Marketing Campaign of the Year. And while Thinkerbell, Pixel and Resolution Digital each played their part, it was CMO Nikki Clarkson – the near-on 15-year veteran at Southern Cross Austereo, who has been there every step of the way for the LiSTNR brand since it was created from scratch, in-house.
If you open your ears, you’ll learn the digital audio landscape is changing.
It’s no longer just about radio versus the likes of Spotify and podcasts – it’s now a combination of all these things and more, as consumers have become more demanding, time-poor, distracted, and hard to pin down.
Southern Cross Austereo’s (SCA) chief marketing officer Nikki Clarkson is not only acutely aware of the audio market shift, she’s been ahead of the waveform for some time now.
Nikki is the best and has made SCA a marketing driven organisation…in a good way.