‘The spotlight is yours’: Media alliance urges brands to keep advertising during COVID-19
The Premium Content Alliance (PCA) has launched a campaign encouraging brands to continue their ad spend through the COVID-19 pandemic.
The campaign is based on Peter Field’s analysis of ad spend data during the Global Financial Crisis which found brands that maintained or increased advertising investment gained market share, relative to their competitors, following the economic downturn.
The Premium Content Alliance is encouraging brands to continue advertising
The PCA is the result of industry bodies Think TV and News Media Works merging in February.
