The Iconic pays tribute to ‘those who mother’ with Mother’s Day ad from Emotive
Online fashion retailer, The Iconic, is paying tribute to ‘those who mother’ in a campaign released ahead of Mother’s Day this weekend.
The 72 second film notes the context of the COVID-19 pandemic surrounding this year’s holiday, highlighting mothers working from home, home-schooling, and providing 24/7 care to their children. The film also contains a clip of a paramedic returning home from work and greeting her children.
The campaign is the first creative work from Emotive, which is working with the brand on a project basis.
