Think TV and News Media Works merge to form the Premium Content Alliance

How’s that gender balance working out for you?

It’s very amusing they’ve called it the “Premium Content Alliance” and yet the tree diagram they provided looks anything but premium…

If you wanna know why these mediums may be struggling so badly, just look at the makeup of those boards. Representative of the vested interests and status quo which has held them back for the last decade. As a media buyer I’ll wait with bated breath for more of the self-serving ‘research’ to come from this group…

Aka the no women club. Cmon fellas.

Wow, so dynamic! So fresh! Congratulations on convincing the market to back dinosaurs of media brands with 5% female representation in total across the Board and three sub-boards.

Sorry but a lot of smoke in that room, looks more like blended sales teams than anything else.

The Australian market may be sophisticated but our best people aren’t being utilised in smart initiatives

Two major issues

1. The board is a sausage feat. Zero woman at PCA. No younger people. No ethnic diversity.

2. More of an issue is the board has NO external influence. This is bad corporate governance.

More like Pre”Man” Content Alliance…amirite media peeps??!!

This isn’t about growth or even an attempt at something new, it’s about survival. Any of the puff generated by these groups will immediately lack any credibility in market. How stupid do these arrogant outdated executives think the ad industry is? It’ll all be tired spin and the approach comes across as entitled and desperate. Aussie publishers were once world leaders and to watch them continue to behave like this, to the detriment of everyone but themselves, is so sad.

#boysclub culture continues for FTA

Most alarming thing about this is it shows the self awareness of this group is basically zero – they’re very comfortable with a maintenance of the status quo in all ways.

Quite a few board companies of the IAB coming together for this – does this mean they will move in a different direction? Does the IAB just become a measurement body?

The composition of this board is exactly why FTA cannot remain relevant in a modern world. What a waste of time.

What a complete and utter sausage fest joke.
I’m sure Facebook and Google are laughing their heads off.

And let’s be clear, they think their is nothing wrong with this. Lots of very senior, strong and smart women at these companies but again these men only want to be in the spot light. Imagine having a different point of view on a board… that might mean they won’t have their names and faces in the press at all times. Sad we are still here.

Need younger neutral/non bias executives on this. Former or current trade journalists or more independent industry types makes sense and gives some credibility instead of the puff puff train of same old.
Kim what were you imagining with this board?

While I agree there are very few women in this list, the groups seem to be composed of the people with the right job titles from the various member organisations.

To not include those people would probably be to not include the people that should be there.

The gender imbalance isn’t coming from the choice of board members, rather from the appointment choices within the member organisations.

Hopefully the new group will take their name to heart. The newspaper body at least comes across as a distribution method for half-truths about a specific decaying medium. What sets these companies apart is not that they print things on presses, or broadcast channels of television, but rather they produce and commission rather a lot of A-grade Australian content, and exclusively distribute a lot of A-grade overseas content as well. Much of which is consumed online.