The trend of global brands pitching media continues with consumer healthcare giant GlaxoSmithKline (GSK) pitching its $1bn global account including the local $27.5m media account currently held by GroupM agency Maxus, Mumbrella understands. Comment is being sought locally from GSK but...
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GSK joins 'mediapalooza' with local $27.5m media account in play and Maxus on alert