PR

Salt by Hendrix appoints Maxmedialab to its public relations account

Thinkerbell hires Cath King to lead its public relations arm 2

Freedom appoints Effie & Co to its PR account

PR agency Theory Crew adds Palace Platinum to its client list

Campaign Lab wins PR account for Fiji Airways in Australia and New Zealand

Thrive PR recruits six new staffers to bolster sports, food, beverage and tech capabilities

Becoming a mother in PR land is like getting a face tattoo 10

Former Amazon Web Services PR manager Peter Witts joins Navigate Communication 1

Brands can’t take an ethical position on everything: Ellen Gunning

Little Bird PR wins Kristin Ess account 2

Former Weber Shandwick MD Ava Lawler launches holding company and consulting firm 3

WE Buchan hires Nat Bradford as national GM and head of technology 1

Polkadot Communications wins Athena Home Loans’ PR account

Month in a Minute: February’s biggest agency stories

Never underestimate how celebrities can influence issues

Text100 and Bite officially become Archetype

Content marketing agency Enthral adds PR to remit

Kite Communications’ GM Lori Susko joins 303 MullenLowe as managing partner of PR and social 2