Thinkerbell hires Cath King to lead its public relations arm

Thinkerbell’s push into the world of public relations has continued, with the full-service agency hiring Cath King as head thinker of earned media.

Last week Mumbrella revealed Thinkerbell had secured IAG’s consumer brands as its first stand-alone PR client.

King previously worked at Naked Communications 

King will be based in Sydney, alongside Georgie Cavanagh, who came across from Tribe last year to ramp up the agency’s PR efforts.