Salt by Hendrix appoints Maxmedialab to its public relations account

Skin and body care brand Salt by Hendrix has appointed Maxmedialab to its public relations account.

The win adds to a list of new clients for the agency. Maxmedialab won the PR, media planning and buying accounts for beauty distributor Luxia in January. In March, it was appointed as the media and communications agency of record for Schwarzkopf Professional. It also won the social media accounts for Škoda Australia and Volkswagen in June 2018.