‘You’re on speaking terms with crazy’: Opera Australia campaign leverages the modern obsession with drama
Opera Australia is capitalising on Australians’ love of drama, promoting the upcoming run of Rigoletto and Turandot with a new campaign from DDB Melbourne.
The campaign seeks to position the opera on the same page as other sources of dramatic entertainment, with a statement about the campaign contending: “Australians love a bit of drama. Why else would shows like Married at First Sight be popular?”
what a great idea and a great script…..
…is that opera is crap. A fussy, anachronistic old art form, funded out of proportion with its worth because it’s a favourite of dowagers and the old school tie set.
But apparently it’s such an important Art Form that the name Ipera must be spelled with a capital O.
In what other art form would you see 45 year old male leads trying to pass themselves off as sprightly 25 year olds? It’s just a joke.