PR

How political PR works 9

The camera never lies 4

Edelman’s big year continues with eBay win 5

Twitter’s blow torch effect on crisis PR to be debated at Mumbrella360

Weber Shandwick appoints Heidi Noble VP of lifestyle team 2

Comms agency Pendulum launches

Edelman named as PR consultancy of the year 7

Mumbrellacast: Radio ads and Sirens finalists; PR agencies; Shameless Philadelphia; Measuring ad agencies; the next ratings battle 2

Karalee Evans joins Text 100 as Antonia Christie moves to NineMSN 6

New management at The Red Agency as Neil Travers is replaced by James Wright 3

DMG, The Comedy Channel and YouTube team up in search for laughs 4

Palin Communications appoints Scottish health media officer Yvonne Gallagher

News Limited revamps Carsguide supplement

Walter Jennings departs as boss of Fleishman-Hillard; replaced by Chris Newman 7

More than $14m of media donated to World Smiles campaign

Garage Sale Trail aims to turn 1,000 people’s trash to treasure 1

Fairfax revamps The Age and SMH magazines

Ultimate Fighter fast-tracked on Go! from the US 4