Mumbrellacast: Radio ads and Sirens finalists; PR agencies; Shameless Philadelphia; Measuring ad agencies; the next ratings battle

April 8, 2011 11:44

Sirens finalists (12:30)
Eardrum’s talk back radio sting (17:10)
PR agencies’ big boss clear-out (21:25)
Shameless Philadelphia (26:04)
How do you measure an agency? (29:44)
TV networks get ready for the post-Easter ratings battle (34:25)

(39m25s)

Featuring Mumbrella editor Tim Burrowes, Eardrum creative director Ralph Van Dijk and Mumbrella deputy editor Robin Hicks.

Production by Alice Terlikowski.

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Alice Terlikowski

Topics

2 COMMENTS

The Internetz 8 Apr 11

Re: your comment on the recent mass PR boss changes as “taking the trash out” – Ouch!

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Karalee Evans 8 Apr 11

Interesting discussion on the idea that Advertising agencies need to leverage earned media more, and conversely PR agencies need to understand and work within a bought environment!

Certainly agree (and as we alluded to yesterday) clients are looking for integrated partners – the convergence of media (and messaging) means we need to converge earned, owned and bought…. just a thought.

Also, please feel free to submit that to Words Douchebags Say 😉

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