Mumbrellacast: Radio ads and Sirens finalists; PR agencies; Shameless Philadelphia; Measuring ad agencies; the next ratings battle

April 8, 2011 11:44

Sirens finalists (12:30)
Eardrum’s talk back radio sting (17:10)
PR agencies’ big boss clear-out (21:25)
Shameless Philadelphia (26:04)
How do you measure an agency? (29:44)
TV networks get ready for the post-Easter ratings battle (34:25)

(39m25s)

Featuring Mumbrella editor Tim Burrowes, Eardrum creative director Ralph Van Dijk and Mumbrella deputy editor Robin Hicks.

Production by Alice Terlikowski.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Alice Terlikowski

Topics

2 COMMENTS

The Internetz 8 Apr 11

Re: your comment on the recent mass PR boss changes as “taking the trash out” – Ouch!

User ID not verified.

Karalee Evans 8 Apr 11

Interesting discussion on the idea that Advertising agencies need to leverage earned media more, and conversely PR agencies need to understand and work within a bought environment!

Certainly agree (and as we alluded to yesterday) clients are looking for integrated partners – the convergence of media (and messaging) means we need to converge earned, owned and bought…. just a thought.

Also, please feel free to submit that to Words Douchebags Say 😉

User ID not verified.