Twitter’s blow torch effect on crisis PR to be debated at Mumbrella360

Tim Burrowes

May 2, 2011 12:05

Moderator: Moses

The “blow torch effect” of Twitter and other social media in rapidly turning an issue into a PR crisis will be discussed at next month’s Mumbrella360 conference.

A session curated by PR agency Burson-Marsteller and moderated by SMH technology journalist Asher Moses, will discuss “the collective truth” – where instant reporting and commentary can see a point of view on a brand or event shaped in hours or even minutes by online consumer discussion.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.