public relations

Red Agency expands senior team, appoints new head of social 3

Thrive launches new offices in Brisbane and Auckland

One Green Bean: stories from a Sydney agency as a London start-up 3

Fleishman Hillard appoints head of corporate communications

Edelman launches global campaigning methodology Edelman Edge

303 MullenLowe taps Maverick’s Melissa Grove to head PR division for shift to ‘hyper-bundled’ model

Kite Communications appoints Carat’s business director as GM for push into Brisbane

Magnum & Co appoints H+K Strategies’ Nick Snelling as new head of content

Destination NSW appoints Commonwealth Bank’s Raechelle Inman as GM of communications

Urban Purveyor Group appoints PPR as national PR agency

Pitch Watch: McDonald’s reviews PR; Coca-Cola pitches experiential; Uber searches for PR agency; Ikea appoints new PR agency; Banjo wins big

Ogilvy PR signs affiliate deals with New Zealand PR firms to create Trans-Tasman network

Why specialisation is only the first step toward survival 7

Woman camps overnight in tent hanging off building to mark opening of Icebreaker store

Game of Comms: using Game of Thrones to understand earned media 4

Edelman hunts for journalist to join agency as content trend creates need to ‘hire differently’ 9

Seattle-based PR firm WE Communications acquires majority stake in Buchan

Chris Savage: ‘Half of Australia’s independent PR agencies could close in the next five years’ 12