Seattle-based PR firm WE Communications acquires majority stake in Buchan

Seattle-based public relations firm WE Communications has acquired a majority stake in Australian communications agency Buchan, which has been a WE+ partner since 2008.

The acquisition will see the agency rebrand as WE Buchan with the current agency’s leadership team of CEO Rebecca Wilson, general manager and head of consumer & technology Gemma Hudson, and founder/executive chairman Tom Buchan, to remain in place.

(L to R) Gemma Hudson, GM at WE Buchan; Tom Buchan, founder, WE Buchan; Melissa Waggener-Zorkin, CEO and founder at WE Communications; Matt Lackie, executive vice president, Asia Pacific at WE Communications; Rebecca Wilson, CEO at WE Buchan

In a statement, Wilson said: “The deepening of our relationship with WE marks a very exciting time for us. The creation of WE Buchan will undoubtedly enhance our clients’ experiences through the sharing of ideas globally and access to a powerful network of diverse talent as well as the impact it will have for our colleagues as part of a truly global network.”