Qantas

BOTW: Qantas appoints an accountant to do a marketer’s job; mediocre white men; a News Corp merger? 2

BigDatr unveils insights into marketing strategies for major industries

Mumbrella’s most-read opinions of 2023

Mumbrella’s top 15 news stories of 2023 1

Qantas looking to sweeten its reputation with Seinfeld tickets

Your call matters, and other lies; Why is Seven’s share price tanking?

New Mumbrellacast: Optus dealing with crisis comms over outage; is the Melbourne Cup on its last legs?

Hey, Hudson, get out of the Qantas Lounge – it’s time to fly high again! 3

A bundle of wrongs: Why communications teams needs a veto on legalese 2

New Mumbrellacast: Can ads swing Voice votes?; Board shake-up at Qantas; OzTAM’s new CEO; What Australia’s best journalists have in common

$14.4m: Qantas brand damage may come with a hefty price tag for Joyce

Corporate Australia has a trust problem – and it’s getting worse 2

Seven highlights the most impactful campaigns from the Women’s World Cup

New Mumbrellacast: how Qantas can save its brand; why Upfronts are so important; does adland have a feedback problem?

New Mumbrellacast to tackle trust, brand damage, and reputation repair

What should Qantas do next? We ask the PR crisis experts 5

Qantas needs to regain our love, not just our trust

Alan Joyce to leave Qantas immediately as PR disaster claims CEO scalp 3