Corporate Australia has a trust problem – and it’s getting worse
How much do we trust corporate Australia?
Roy Morgan’s Risk Monitor delivers a brutal assessment of how Australians feel.
“Greedy,” “corrupt,” “too much access to power” and “absence of professional integrity” are some of the choice phrases the nation has for corporate Australia. It makes for an ugly word cloud.
You have it completely the wrong way around. It wasn’t the bad reputation of Qantas that has eroded support for the Voice. It’s Qantas’ support for the Voice that has eroded confidence in Qantas. And the same applies to all other companies that publicly supported the YES vote.
It’s simple math. If the majority of Australians are going to vote NO (which they will) and ALL major known companies support YES, then that means that consumers no longer ‘relate’ to those companies. And hence we see a spike in corporate mistrust in these surveys.
This is why corporations should NEVER get involved in politics. Because it is literally none of their ‘business’.
Their business is to make money via having happy customers. Simple as that. Nothing more. We don’t want rich CEO’s and mega corporations telling us what to think or do about anything at all except their own brand. Joyce never had the public remit to talk politics. Only to talk about Qantas profits and customers. He crossed the line and on more than one occasion. He should have taken some example from the late Queen and shut the f$*k up about things that were literally not the business of Qantas.
Dude is correct, even as a gay man living in Sydney I don’t think Qantas should have been involved in telling people to vote for marriage equality.
Let us not forget that a huge number (almost 5 million people voted NO for marriage equality), are those millions of people/customers who don’t believe in gay marriage going to choose Qantas the next time they fly – chances are they are not.
If you don’t believe that Australia should be voting YES, and you are seeing Qantas telling us to vote YES, are those millions of potential customers who vote NO going to choose Qantas the next time they fly – chances are they are not.