Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: GPJ’s executive creative director, Bim Ricketson, and Ogilvy Melbourne’s Josh Murrell offer their views on Qantas’ misuse of celebrities, Sport Australia’s poor execution and shonky insight, Australia Pork’s ham-fisted effort and R U OK?’s emotive and engaging spot.
Campaign Review: Qantas' attempt to be culturally relevant, Sport Australia's beige ad and R U OK?'s elegant spot
