Suicide and depression campaigns launch ahead of R U OK? Day and World Suicide Prevention Day

September 7, 2016 2:03

The battle to turn the tide of depression and reduce suicide rates, particularly amongst men, has seen the release of two new campaigns supporting R U OK? Day and World Suicide Prevention Day.

WPP digital agency, Fusion, has created an interactive mascot for R U OK? Day on September 8 in the shape of a question mark which uses interactive technology, 3-D printing and micro electronics.

The icon, dubbed ‘Quentin’, has been designed to be passed from person to person as it starts a national tour promoting the charity, with the skin of the mascot glowing with animated lights allowing it to communicate with people, either through an SMS message or by shaking the icon.

Fusion Sydney managing director, John Chaplin, said it was a new way to use technology to send a powerful message to get people to connect with friends and family.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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