Virgin Mobile offers customers free calls to mates on R U OK? Day

Miranda Ward

August 25, 2014 11:56

Virgin Mobile has partnered with R U OK?, signing on as the organisation’s ‘Conversation Partner’ as part of its “making mobile better” commitment.

The telco will offer its customers free calls to their mates within Australia on R U OK? Day on September 11 as the telco aims to encourage its customers to check in with as many of their friends and families and “rediscover the power of conversation”.

Virgin Mobile will run an integrated campaign to promote the free calls, with the campaign running across outdoor, digital, mobile executions, commuter press and radio, with Virgin Group founder Sir Richard Branson backing the campaign.

https://www.youtube.com/watch?v=SlDWM-4QKS8&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.