Reputation Edge

D-Day for Rugby Australia over broadcast deal

D-Day is fast approaching for the game of rugby, Rugby Australia and its embattled CEO, Raelene Castle. The future viability of the code in Australia hinges squarely on the outcome of negotiations by Castle to secure a new broadcast agreement when the current five-year deal with Foxtel ends this year. But as Reputation Edge’s Patrick Southam explains, the product Rugby Australia is selling is nowhere near as appealing as it used to be.

Shape 6

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.