Go Fund Me made a big mistake deleting Israel Folau’s fundraiser

Go Fund Me made a mistake pulling down Israel Folau’s campaign, argues Patrick Southam. The fundraising website has taken sides – and that isn’t good for its brand.

Yesterday, fundraising website Go Fund Me entered the divisive free speech and religious freedom arena by announcing it had closed rugby star Israel Folau’s fundraising page. And in doing so, it’s alienated a good portion of its market and unwisely entered the murky territory of religious freedom versus LGBTIQ+ rights.

A couple of months ago, Folau shared his deeply-held religious views in a post on Instagram which stated that “hell awaits” drunks, homosexuals, adulterers, liars, fornicators, thieves, atheists and idolaters. Folau urged “sinners” to “repent”, which led to Rugby Australia tearing up his $4m contract last month, accusing him of a “high-level breach” of its player code of conduct.  

Folau is challenging his sacking in the Fair Work Commission, arguing he was unlawfully axed for expressing his religious views, and last week launched a Go Fund Me campaign seeking to raise up to $3m to help fund his legal case.  

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