The Rugby Australia brand is damned after the Israel Folau ruling

Rugby Australia has blundered and caused damage to its brand by letting the Israel Folau debacle drag on for weeks, argues Patrick Southam. And with the game already suffering from poor attendances, low ratings and disengaged fans, it’s only going to get worse.

Israel Folau will never wear the green and gold jersey for the Wallabies again. That much is clear after Folau was found guilty this week of a high-level breach of his playing contract by an independent panel. The panel will now consider submissions from Rugby Australia and Folau to determine what sanction to impose on the star player after his controversial post on Instagram.

It was Folau’s second controversial post in 12 months.

It’s highly likely his $4m contract will be torn up. But even if it’s not, Folau will be frozen out of rugby. Wallabies coach Michael Cheika has declared he won’t pick Folau in his team, and captain Michael Hooper has publicly stated he’d find it “difficult” to play alongside Folau.

After the verdict, sportswear brand ASICS dumped Folau as a brand ambassador.

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